Pilko is a trusted advisor to senior leaders in energy, chemical, and related industries. Their message of “Inspiring Transformation” is authentic, motivational, and true to the distinct value they provide. Over time, the company experienced considerable growth and a similar expansion of its brand and marketing assets.
The expansive catalog of marketing and communications resources required a more concise brand architecture to position Pilko more efficiently as the acknowledged leaders they are.
A greater understanding of the decision-drivers for a growing universe of prospects was also needed to develop targeted messaging and marketing programs.
Pilko’s communication tools and graphic assets were inventoried and evaluated. From the analysis, a unified system for copy and visuals was developed.
A Brand Leadership Solution® program identified and evaluated key client personas enabling Pilko to synchronize their unique value proposition and messaging architecture.
Among the components and services utilized in the effort were:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
Following updating of the assets, Pilko is now able to communicate and be more clearly viewed as pre-eminent industry advisors who efficiently mitigate operational and environmental, health and safety (EH&S) risks.
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