What is the Relationship between Brand and Marketing?
Brand and Marketing: The two words are clearly connected and codependent, however, they are not meant to be used interchangeably. Both must be strong for your organization to perform well. For instance, you could have the most innovative marketing strategy in the world, however, if it’s directing people to a brand that is either […]
What is the Customer Value Journey?
The Customer Value Journey Explained. If marketing is the actions taken to create or further a customer relationship, the Customer Value Journey is “how” that is done. While there are many visuals and expressions as to what this looks like, ours is a simpler version, derived from elements of digital marketer with elements of […]
Matt Taylor, Managing Director of Delia Associates Presents Packaging: Beyond the Virus
Matt Taylor, Managing Director of Delia Associates, presented on the topic of “Packaging: Beyond the Virus” discussing Engagement in a webinar and networking event, co-hosted by New Jersey Packaging Executives Club (NJPEC). Here’s a breakdown of Matt’s presentation along with access to the full webinar. Take a look! DOWNLOAD THE PRESENTATION PDF HERE […]
What is B2B Marketing?
B2B Marketing Explained. Marketing is the actions a company takes to establish or extend a customer relationship. It may seem like a silly question, however, there are as many disparate definitions for marketing as there are for brand. Again, here’s mine and I’m going for simple: Marketing is the actions a company takes […]
What is a Brand Standards Guide?
As brands get bigger and expand their geographic footprint, managing all branding touchpoints increases in complexity and opens the door to variations of interpretation. This creates the need for a Brand Standards Guide, essentially the standard operating procedures for using and representing the brand consistently in all forms of communication and across all touchpoints. […]
Video Inspiration: Our Top YouTube Picks for B2B Sales & Marketing Execs
For many B2B sales and marketing executives, maintaining enthusiasm for their role amid a worldwide pandemic is challenging to say the least. Months of working remotely or with reduced time in the office have led us to a new “normal” flooded with emails, virtual meetings and webinars. It’s certainly understandable that some of us […]
Jamie Rosen, Director, Art and Design of Delia Associates Presents Packaging: Beyond the Virus
Jamie Rosen, Director, Art and Design of Delia Associates, presented on the topic of “Packaging: Beyond the Virus” discussing Design in a webinar and networking event, co-hosted by New Jersey Packaging Executives Club (NJPEC). Here’s a breakdown of Jamie’s presentation along with access to the full webinar. Take a look! DOWNLOAD THE PRESENTATION […]
How to Transform Your B2B’s Travel Budget to Reach 2021 Goals
When the world as we knew it came to an abrupt stop back in March, so did the majority of all business travel and travel-related expenses. We all assumed that in-person meetings, presentations, conferences and trade shows would resume shortly, giving our travel budgets only a temporary break. This, of course, isn’t the case. […]
Creating Your B2B Brand Identity System
Foundational to all b2b brands is the identity system. While some identity systems are more complex and broader reaching than others, there are 10 core elements that virtually all b2b brands require. Business card Letterhead Envelope E-mail Signature Interior/Exterior Signage Vehicle Signage Apparel Note Cards Presentation Template Info-Sheet Template Each one, from a […]
What is B2B Branding?
Brand is the entity. Branding is all the ways that the entity expresses itself, across all relevant touchpoints. People often get the concept of brand and branding confused. EXAMPLE: D+E CONSULTING This provider of human capital management technology consulting services worked with some of the largest organizations in the […]
