HIGH PERFORMANCE BRAND DEVELOPMENT
FOR A MANUFACTURING PERFORMANCE CONSULTANCY

THE SITUATION

Pre- and post-pandemic, American manufacturing firms have experienced significant productivity downturns that bring with them an existential threat. Tight Lines Advisors are consultants to the manufacturing industry offering a variety of operational performance services and solutions in response to this challenge resulting in greater efficiency, value, and profitability to its clients.

THE ASSESSMENT

A lack of awareness, understanding, and appreciation by manufacturers for the benefits and advantages provided by this consultancy was a situation that needed to be addressed. Expressing the firm’s expertise and experience in a manner commensurate with its services and unique methodology was an essential element for success.

THE SOLUTION

Tight Lines Advisors underwent a full Brand Leadership Solution® to align their brand with their target market sectors and let their audience know from the very first impression, exactly what they do and how well they do it.

 

End-to-end trade brand and marketing services included:

DISCOVER

  • Fact-finding surveys and internal review
  • Company core values
  • Key buyer persona and influencer development
  • Competitive analysis

DEFINE

  • Brand personality/DNA profile
  • Brand attributes, benefits, and advantages
  • Brand value proposition
  • Key growth opportunities

DIFFERENTIATE

  • Competitive brand positioning
  • Customer-focused messaging architecture
  • Content marketing framework
  • Design concepts including:
    • Logo and visual identity
    • Website facings
    • Stationery
    • E-blast templates
    • Digital and print sales collateral
    • Sales presentations
    • Videos

DEPLOY

  • New brand website
  • E-marketing support
  • Sales support tools and presentations
  • Webinars and podcast

THE RESULTS

With marketing and brand assets developed and firmly in place, a variety of communications and media initiatives, including webinars and podcasts, brought increased awareness and lead generation for the firm’s services

READY TO take your brand to the next level?

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Our Work

Client-centric. Purpose built.

Growth driven.
Award winning.

Who We Work With

B2B companies in every economic sector who want sustainable growth.

Let’s Get Growing

There’s no time like the
right time. And the right
time is now.