Tarpey Group is a trusted provider of employee benefits services, HR support and insurance plans to a wide range of academic, business, and commercial clients. Looking to further accelerate their growth, they had recently added to their range of solutions and resources.
Tarpey Group had evolved as an organization with future-forward solutions and services that placed them among the best in their industry. Energizing and repositioning the brand were primary elements in enabling their marketing efforts to effectively integrate the breadth and range of their new additions in a distinctive and more powerful way .
Using the psychological mapping tools of the Brand Leadership Solution®, we repositioned their newly expanded lineup of brand assets to emotionally connect with buyer person decision drivers.
What stood out about Tarpey Group brand is their ability to simplify highly complex issues and provide concise, customized programs, enabling clients to stress less and focus their attention on running their business. This key insight resulted in the development of a new brand statement, Peace of Mind. Insured.
Among the components and services of the Brand Leadership Solution® utilized in the brand transformation effort were:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
Days after completion of the Brand Leadership Solution®, Tarpey Group was scheduled to attend an industry event, which required physical display banners and printed marketing materials. Thanks to the efficiencies of our marketing system, creative was developed and materials were delivered within a week.
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