As the premier provider of top-tier integrated product and packaging solutions for beauty, personal care, and food brands, Sunglow Group USA was a “best kept secret” in the world of total resource program providers. The extensive resources it had to offer prospects in a robust economic environment presented them with new opportunities for growth and profitability. So, they turned to Delia Associates to amplify their story as a proven partner to brands that wanted to exceed their growth goals and margins.
Promoting the full Sunglow Group USA range of capabilities to its key market sectors with power and memorability required, first and foremost, a website equal to their high standards and quality products. For a relatively unknown b2b brand with impeccable credentials, telling the story of its multi-faceted capabilities, under the brand positioning of “Better Products. Better Life.” was the first priority.
Central to this task was creating an online presence that provided a comprehensive narrative of a dynamic single-source provider of integrated product and packaging solutions. This included the global manufacturing, primary and secondary packaging, contract packaging and distribution of its intra-organizational supply chain.
To achieve this goal, a select group of services from the Brand Leadership Solution® were applied:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
With a pre-marketing awareness of less than 4%, Sunglow Group USA is approaching a recognition factor of 30%+ with engaged prospects. Future marketing programs to key audiences are forecast to increase brand consideration in the 50-60% range.
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