Hi-Cone’s legacy reputation as a supplier of plastic-based, “environmentally friendly multi-packaging solutions since 1961” was well known. However, its leadership initiatives and marketing efforts promoting their role as responsible corporate citizen were not being sufficiently appreciated by clients, prospective customers, and the industry at large.
A broad-reaching effort to educate clients, prospects, and the packaging industry at large was needed to provide Hi-Cone with a path to create greater industry awareness of its commitment to sustainability and foster future company growth.
To address the challenges, a two-phase program was initiated utilizing select elements of the Brand Leadership Solution®.
Creation of a dedicated website, hi-cone.com/sustainability, featuring:
An outstanding number of shares and press-related activities, including pickups of imagery and graphics.
Based on initial program responses, further publicizing of the brand is being supported in the form of marketing and communications materials, including:
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