FORTA® Corporation a leader in synthetic fiber reinforcement for concrete was approaching its 40th anniversary. Recent company acquisitions and a lineup of new product offerings provided the opportunity to attract new buyers for next level sales and company growth.
New product offerings, recent company acquisitions and an expanding customer universe combined to drive the need for a more powerful and concise brand expression for both FORTA and its five affiliated companies. To accomplish this expansive task, we employed our Brand Leadership Solution®.
Unifying these well-established companies and brands for greater customer awareness and understanding was a primary objective. Central to this brand recognition was the retention of FORTA’s brand mark, representative of a reinforcement fiber’s cross-section.
To accomplish this all-encompassing task, we employed full capabilities of our Brand Leadership Solution®.
With its highly efficient brand and communications structure, FORTA is maximizing its marketing efforts and budget to reach new prospects in current and untapped industrial markets.
At World of Concrete, the industry’s largest annual event, the list of new Forta prospects far exceeded all previous years.
At the 50th annual New Jersey Ad Club Awards, Delia Associates won first place in the “Digital Media Website Design, B2B” category for the new FORTA website. Delia Associates was also awarded an American In-house Design Award from Graphic Design USA for the FORTA “Stronger Lasting” Brand Standards Guide.
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