F2B Services had seen the demand for their products and services wane during the shutdown of industry gatherings as a result of the COVID-19 pandemic. With the resumption of in-person events, F2B tapped Delia Associates to help them fast-track inquiries and grow sales.
Given the industry-leading technology solutions of F2B Services, a two-pronged approach was called for. One combining visual and written content, which both informed and motivated key client groups.
Based on the brand positioning line “OWN THE SHOW,” website messaging and video action powerfully depicted the advantages of their turnkey solutions in capturing the attention of visitors and converting leads into sales.
The program featured the wide spectrum of Brand Leadership Solution® services, tools, and methodologies, including:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
Following completion of the Brand Leadership Solution® process, newly energized marketing, messaging, and materials were put into action, positioning F2B to aggressively achieve their sales and growth goals.
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