FRESH POSITIONING AND MARKETING IGNITE GROWTH
FOR A HUMAN CAPITAL MANAGEMENT SOLUTIONS FIRM

THE SITUATION

D+E Consulting Solutions provides professional services to implement, maintain, train, and report on HR software applications for enterprise companies. Their service, expertise, and responsiveness are stellar. Their passion for what they do is much the same. Their brand and marketing efforts needed to keep pace in effectively communicating this to their clients and prospects.

THE ASSESSMENT

An energized brand positioning closely aligning D+E Consulting Services with its superior services and solutions was a foundational imperative. Informing, educating, and influencing a range of decision-makers and influencers was another key aspect of future marketing efforts. Additionally, a visual update was needed to put a modern face on the brand and all its marketing elements.

THE SOLUTION

Our Brand Leadership Solution® created a brand ready for further growth and category leadership, positioning the brand to clearly reflect the full scope of its expertise and proven success. Their client partnership philosophy and approach was reflected in the brand line, “Here, so you can do more.”

 

The full range of elements used to create the transformation, included:

DISCOVER

  • Fact-finding surveys and internal review
  • Service lines evaluations
  • Company core values
  • Key buyer persona and influencer development

DEFINE

  • Brand personality/DNA profile
  • Brand attributes, benefits, and advantages
  • Brand value proposition
  • Key growth opportunities

DIFFERENTIATE

  • Competitive brand positioning
  • Customer-focused messaging architecture
  • Content marketing framework
  • Design concepts including:
    • Logo and visual identity
    • Graphic standards guide
    • Website facings
    • E-marketing assets
    • E-blast templates
    • Digital and print sales flyers
    • Sales presentations
    • Video
    • Apparel

DEPLOY

  • New brand website
  • E-marketing planning
  • Sales support tools and presentations
  • Product brochures and info-sheets – digital + print

THE RESULTS

With the brand and marketing initiatives completed, D+E Consulting was able to deploy a number of outreach efforts and effectively demonstrate the superiority of their services to enterprise companies on a regional and national scale.

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Our Work

Client-centric. Purpose built.

Growth driven.
Award winning.

Who We Work With

B2B companies in every economic sector who want sustainable growth.

Let’s Get Growing

There’s no time like the
right time. And the right
time is now.