Crossbridge Energy Partners transitions traditional energy infrastructure assets into net zero energy parks. Upon opening their doors, Crossbridge was immediately presented with a number of growth and engagement opportunities. As a startup, the company had not yet developed a brand identity to define who they are.
To fully capitalize on growth opportunities and maintain sustainable growth, Crossbridge needed to build a brand foundation – and build it quickly – to help substantiate and elevate its vision and value proposition.
A full brand identity system, with a new logo that captures the essence and purpose of the company was developed. In support, a visual identity & brand standards guidebook was developed to present the corporate logo, color scheme, typography, business card, and email signature, as well as acceptable use of brand assets.
Crossbridge Energy Partners’ website and LinkedIn profile were designed and developed to reinforce the new brand identity, explain the value proposition, and to generates leads.
Marketing development tools chosen for this Brand Leadership Solution® program, included:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
With a solid brand foundation and online assets in place, Crossbridge Energy Partners is positioned for long-term growth.
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