As a well-established custom-molded rigid plastic packaging manufacturer, CMG Plastics supports healthcare, food and beverage, personal care, and industrial packaged brands. Steady company growth had resulted in hundreds of millions of parts being produced annually for their clients in its two state-of-the-art facilities.
Building a path to significant, sustainable growth was number one on the CMG Plastics “to-do” list when they first partnered with us.
Promoting the full range of CMG Plastics’ capabilities to key prospects with impact required realigning their messaging. Delivering the brand with the look and voice of an industry leader called for an all-around brand refresh. Capturing leads and converting prospects into sales called for the development and execution of a multi-part marketing plan.
The full range of the Brand Leadership Solution® services, tools, and methodologies included:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
The CMG Plastics brand, its online presence, and marketing efforts are now fully aligned with its outstanding services and capabilities.
Click-through rates on e-blasts averaged 28%, far exceeding the industry standard of 2-3 percent.
LinkedIn engagement grew, as company followers increased more than 14% in a few short months.
Engagements with several high-level prospects are directly attributed to the content program.
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B2B companies in every economic sector who want sustainable growth.
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right time. And the right
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We’re an award-winning brand and marketing firm that’s passionate about growing b2b companies through our proprietary development tool, the Brand Leadership Solution® and a complete range of in-house creative and marketing services.
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