Becht continued to experience growth and expansion in geographic reach and services offered, the result of its excellent industry reputation and leadership in engineering consulting. Brand awareness and impact equivalent to this trajectory was not keeping pace.
To sustain its level of success and best represent the quality of the firm and its services, a more modern and powerful brand expression, messaging, and marketing outreach was called for.
The full suite of Brand Leadership Solution® capabilities was utilized to achieve the all-encompassing brand objectives, including:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
The awareness of Becht as an established industry leader among all key audiences.
Upon deployment of Becht’s marketing program, the business development team experienced increased activity in winning new client engagements.
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