Beauty. Beyond the Virus.
Ed Delia, President of Delia Associates, was recently mentioned by Beauty Packaging, predicting there will arise a new corporate mandate which he calls the “Purity Movement,” in which wellness, hygiene, and cleanliness become as fundamental to businesses and brands as the “green movement.” Take a look at the full article here.
Free Download: Beyond the Virus
Future Growth Opportunities for B2B Organizations When there’s turbulence, there’s an opportunity. Amid the coronavirus pandemic, an episode unlike any we have ever seen, we certainly have turbulence. Join branding expert, Ed Delia, as he looks “beyond the virus,” and offers up insights and ideas about what the future may hold for consumer and […]
THE “NEW 8th MANDATE” FOR B2B CORPORATE BRAND LEADERSHIP…In the wake of COVID-19
The onset of the first confirmed coronavirus case added a layer of uncertainty to the B2B brand landscape, which we continue to closely watch as it unfolds. Prior to the onset of COVID-19, we identified seven core mandates that B2B businesses must strive for to achieve a position of market excellence and brand leadership, […]
A Time for B2B Companies to Plant Valuable Seeds…
Unfortunately, I’ve been getting a ridiculous number of inbound e-mails, messages, even calls to my cell phone, from sales reps that haven’t woken up to what’s going on around us. They’re calling, messaging and pushing the “hard sell.” If there ever was a time NOT to do that, it’s right now. If you’re […]
B2B Brands: How To Come Out Stronger When The Turbulence Subsides
In this new era of life amid the coronavirus pandemic, it may seem like the world has come to a screeching halt. Nothing could be farther from the truth. Yes, we need to follow guidelines and restrictions to help curb the spread of the virus, but that need not stop you, our valued clients, […]
Delia Associates is Open for Business
Delia Associates remains fully functioning, with no interruption of services. As of last week, we had fully implemented an interactive “teleworking” infrastructure that allows us to continue our operations and deliver with the same high level of service, as if everyone was in our physical workplace. We successfully tested our new procedures and are […]
United Together Against COVID-19
My heart goes out to those across our nation and around the world who have directly suffered loss from COVID-19. Having also lost a loved one recently through similar circumstances – underlying conditions compounded by a virus – I truly empathize. Over the last few days, I have felt a gamut of negative emotions […]
The Five-Phase Journey to Sales Success
Delia Associates specializes in b2b brand development & marketing, online design & search marketing and content marketing services. A core element of our proprietary and proven Brand Leadership Solution® is the five-phase Brand In The Hand™ “journey” that each b2b customer travels. Successfully executing on these five dimensions with clients and prospects results […]
