Video Inspiration: Our Top YouTube Picks for B2B Sales & Marketing Execs
For many B2B sales and marketing executives, maintaining enthusiasm for their role amid a worldwide pandemic is challenging to say the least. Months of working remotely or with reduced time in the office have led us to a new “normal” flooded with emails, virtual meetings and webinars. It’s certainly understandable that some of us […]
Creating Your B2B Brand Identity System
Foundational to all b2b brands is the identity system. While some identity systems are more complex and broader reaching than others, there are 10 core elements that virtually all b2b brands require. Business card Letterhead Envelope E-mail Signature Interior/Exterior Signage Vehicle Signage Apparel Note Cards Presentation Template Info-Sheet Template Each one, from a […]
B2B Brand Messaging Hierarchy Explained
BRAND MESSAGING HIERARCHY Here’s a simple breakdown to understand how content can be arranged, aligned and prioritized with the core brand message and intent. Just like there is a foundational architecture to how b2b brands are physically structured, there is a similar hierarchy to how they properly apply messaging. And when messaging is […]
B2B Brand Architecture for Larger Organizations
THE B2B BRAND ARCHITECTURE B2B companies often require a structured brand architecture when the organization consists of multiple components. For example, the corporation will represent itself as a brand. It’s specific divisions, product or service categories sometimes function as sub-brands to the corporate brand. Additionally, unique product properties, attributes or processes can also be […]
Rich Palatini, Director, Brand Strategy & Creative of Delia Associates Presents Packaging: Beyond the Virus
Rich Palatini, Director, Brand Strategy & Creative of Delia Associates, recently presented on the topic of “Packaging: Beyond the Virus” discussing Brand in a webinar and networking event, co-hosted by New Jersey Packaging Executives Club (NJPEC). Here’s a breakdown of Rich’s presentation along with access to the full webinar. Take a look! DOWNLOAD […]
The B2B Brand Components
THE B2B BRAND: WHAT DOES IT CONSIST OF? Most people think “logo” when asked to contemplate the components of a b2b brand, however, it’s more than that. All of the elements that create emotional meaning and distinction work together to define and position the b2b brand entity, whether it’s a product, service, organization, technology […]
The Juggler’s Guide
For the B2B Sales & Marketing Executive Successfully juggling Leadership, Sales and Marketing responsibilities is an absolute must. Managing corporate leadership, responsibility and functional authority is key, but these must also be balanced against sales and marketing principles and priorities. When you skillfully juggle these core responsibilities, you can achieve your goals and objectives. […]
Ed Delia, President of Delia Associates Presents Packaging: Beyond the Virus
Ed Delia, President of Delia Associates, recently presented on the topic of “Packaging: Beyond the Virus” in a webinar and networking event, co-hosted by New Jersey Packaging Executives Club (NJPEC). Here’s a breakdown of Ed’s presentation along with access to the full webinar. Take a look! DOWNLOAD THE PRESENTATION PDF HERE > […]
A Practical Guide to Problem Solving
For the B2B Sales & Marketing Executive We would like to share some ideas for addressing three key problems we face in taking our companies to the next level and offer some practical suggestions. Considering the increased complexities of the current business environment facing us as b2b sales and marketing executives, we thought […]
A Virtual Panel Presented by Delia Associates and Cal Thomas of Sandler Training, NJ
OPPORTUNITY ’21 | Panel Discussion Building b2b growth in a challenging business climate and how you can make it happen for your company in the year ahead. In this timely and informative presentation, Ed Delia, President of Award-Winning B2B Marketing Firm, Delia Associates and Cal Thomas, Sales Success and Training Specialist of Sandler […]
