Beauty. Beyond the Virus.
Ed Delia, President of Delia Associates, was recently mentioned by Beauty Packaging, predicting there will arise a new corporate mandate which he calls the “Purity Movement,” in which wellness, hygiene, and cleanliness become as fundamental to businesses and brands as the “green movement.” Take a look at the full article here.
Free Download: 45 Ways to Double Your B2B Business
Many sales representatives are frustrated because they can’t do what they do best: get face-to-face with and dazzle new prospects. Well, they still can. We’ve developed a guide featuring “The 45 Growth Tactics” that b2b brands can utilize to double new sales. Here’s the really good news: virtually all of these tactics can be […]
In the Wake of COVID-19, Is It Now Appropriate To Think About Rebranding?
It may sound strange to talk about rebranding during this health crisis, but the reality is, you just can’t take your eyes off the ball when it comes to where your business is headed next. The coronavirus pandemic has left many B2B companies reeling, with supply chain disruption, cash flow problems, production lines down, […]
Creating A LinkedIn Profile That Engages
You are a Brand Ambassador for your company. How you represent on LinkedIn is a direct reflection of your company. Download this free E-book to learn the 3 most critical parts of your LinkedIn profile: Banner Headline Summary
A Time for B2B Companies to Plant Valuable Seeds…
Unfortunately, I’ve been getting a ridiculous number of inbound e-mails, messages, even calls to my cell phone, from sales reps that haven’t woken up to what’s going on around us. They’re calling, messaging and pushing the “hard sell.” If there ever was a time NOT to do that, it’s right now. If you’re […]
Power of Brand Simplicity
For B2B Brands, Less is More. Think Simple. Watch this short clip above for keeping things simple and powerful.
What Do I Do With My Marketing Materials When the Trade Show is Canceled?
Sometimes, no matter how much you plan and prepare for some of the most important events of the year, trade shows and conferences can be canceled for various reasons. As of March 2020, we are experiencing large-scale conference cancellation and postponement due to health concerns tied to the COVID-19 pandemic (coronavirus). So, what happens […]
United Together Against COVID-19
My heart goes out to those across our nation and around the world who have directly suffered loss from COVID-19. Having also lost a loved one recently through similar circumstances – underlying conditions compounded by a virus – I truly empathize. Over the last few days, I have felt a gamut of negative emotions […]
The Five-Phase Journey to Sales Success
Delia Associates specializes in b2b brand development & marketing, online design & search marketing and content marketing services. A core element of our proprietary and proven Brand Leadership Solution® is the five-phase Brand In The Hand™ “journey” that each b2b customer travels. Successfully executing on these five dimensions with clients and prospects results […]
Delia Associates’ Top “Pre-Released” Picks for 2020 Super Bowl Ads
Whether it’s celebrating the same football team or watching a favorite 30-second spot, the Super Bowl does an excellent job of bringing family and friends together. We also see mega-brands and not-so-mega brands alike responding to the needs of their customers in a heartfelt way. The Delia team voted on this year’s Super Bowl […]
