The B2B Brand Components
THE B2B BRAND: WHAT DOES IT CONSIST OF? Most people think “logo” when asked to contemplate the components of a b2b brand, however, it’s more than that. All of the elements that create emotional meaning and distinction work together to define and position the b2b brand entity, whether it’s a product, service, organization, technology […]
The Juggler’s Guide
For the B2B Sales & Marketing Executive Successfully juggling Leadership, Sales and Marketing responsibilities is an absolute must. Managing corporate leadership, responsibility and functional authority is key, but these must also be balanced against sales and marketing principles and priorities. When you skillfully juggle these core responsibilities, you can achieve your goals and objectives. […]
Ed Delia, President of Delia Associates Presents Packaging: Beyond the Virus
Ed Delia, President of Delia Associates, recently presented on the topic of “Packaging: Beyond the Virus” in a webinar and networking event, co-hosted by New Jersey Packaging Executives Club (NJPEC). Here’s a breakdown of Ed’s presentation along with access to the full webinar. Take a look! DOWNLOAD THE PRESENTATION PDF HERE > […]
A Practical Guide to Problem Solving
For the B2B Sales & Marketing Executive We would like to share some ideas for addressing three key problems we face in taking our companies to the next level and offer some practical suggestions. Considering the increased complexities of the current business environment facing us as b2b sales and marketing executives, we thought […]
What is a B2B Brand?
I’ve seen so many answers to that question: A B2B BRAND IS UNIQUE X3 Here’s my definition in the simplest terms: A unique entity with a unique offering for a unique audience. APPLYING UNIQUE X3 In application, you must always be asking these questions; especially when the introduction of […]
The Top 10 Reasons Why B2Bs Evaluate (Or Re-Evaluate) Their Brands
No Emotion: Marketing messaging is not connecting with audiences on an emotional level. Change: Shifts in offerings, or expansion in resources or size, require a rethinking of brand image. Commoditization: Organization is routinely competing on price alone to win businesses. Competition: Intense competition has elevated the need to differentiate. New leadership: New leadership with a […]
A Virtual Panel Presented by Delia Associates and Cal Thomas of Sandler Training, NJ
OPPORTUNITY ’21 | Panel Discussion Building b2b growth in a challenging business climate and how you can make it happen for your company in the year ahead. In this timely and informative presentation, Ed Delia, President of Award-Winning B2B Marketing Firm, Delia Associates and Cal Thomas, Sales Success and Training Specialist of Sandler […]
Be A Sales Warrior
Are you a sales warrior? Take a look and in 63 seconds, you will be. Are you ready to grow? Simply give us a call at 908-534-9044 or get in touch with us here.
Delia Associates Wins GDUSA Health + Wellness Award
Delia Associates was recently honored with a 2020 Graphic Design USA (GDUSA) Health + Wellness Award in the Website Design category for its client BihlerMED, an innovative provider of surgical illumination products. Ed Delia, President of Delia Associates, on winning the award: “I’m grateful to our talented creative team, and to BihlerMED for being […]
Your Sales Team and Video: A Powerful Combination
Not everyone likes to be on camera, even some people on your sales team. But because of the way we conduct business today, a video has become an incredibly efficient and effective selling tool. Just because they can’t be there, doesn’t mean they can’t “be there.” Here are three tips to help your sales […]
