What is the Relationship between Brand and Marketing?
Brand and Marketing: The two words are clearly connected and codependent, however, they are not meant to be used interchangeably. Both must be strong for your organization to perform well. For instance, you could have the most innovative marketing strategy in the world, however, if it’s directing people to a brand that is either […]
What is the Customer Value Journey?
The Customer Value Journey Explained. If marketing is the actions taken to create or further a customer relationship, the Customer Value Journey is “how” that is done. While there are many visuals and expressions as to what this looks like, ours is a simpler version, derived from elements of digital marketer with elements of […]
What is B2B Marketing?
B2B Marketing Explained. Marketing is the actions a company takes to establish or extend a customer relationship. It may seem like a silly question, however, there are as many disparate definitions for marketing as there are for brand. Again, here’s mine and I’m going for simple: Marketing is the actions a company takes […]
Video Inspiration: Our Top YouTube Picks for B2B Sales & Marketing Execs
For many B2B sales and marketing executives, maintaining enthusiasm for their role amid a worldwide pandemic is challenging to say the least. Months of working remotely or with reduced time in the office have led us to a new “normal” flooded with emails, virtual meetings and webinars. It’s certainly understandable that some of us […]
Jamie Rosen, Director, Art and Design of Delia Associates Presents Packaging: Beyond the Virus
Jamie Rosen, Director, Art and Design of Delia Associates, presented on the topic of “Packaging: Beyond the Virus” discussing Design in a webinar and networking event, co-hosted by New Jersey Packaging Executives Club (NJPEC). Here’s a breakdown of Jamie’s presentation along with access to the full webinar. Take a look! DOWNLOAD THE PRESENTATION […]
How to Transform Your B2B’s Travel Budget to Reach 2021 Goals
When the world as we knew it came to an abrupt stop back in March, so did the majority of all business travel and travel-related expenses. We all assumed that in-person meetings, presentations, conferences and trade shows would resume shortly, giving our travel budgets only a temporary break. This, of course, isn’t the case. […]
Creating Your B2B Brand Identity System
Foundational to all b2b brands is the identity system. While some identity systems are more complex and broader reaching than others, there are 10 core elements that virtually all b2b brands require. Business card Letterhead Envelope E-mail Signature Interior/Exterior Signage Vehicle Signage Apparel Note Cards Presentation Template Info-Sheet Template Each one, from a […]
B2B Brand Messaging Hierarchy Explained
BRAND MESSAGING HIERARCHY Here’s a simple breakdown to understand how content can be arranged, aligned and prioritized with the core brand message and intent. Just like there is a foundational architecture to how b2b brands are physically structured, there is a similar hierarchy to how they properly apply messaging. And when messaging is […]
B2B Brand Architecture for Larger Organizations
THE B2B BRAND ARCHITECTURE B2B companies often require a structured brand architecture when the organization consists of multiple components. For example, the corporation will represent itself as a brand. It’s specific divisions, product or service categories sometimes function as sub-brands to the corporate brand. Additionally, unique product properties, attributes or processes can also be […]
Rich Palatini, Director, Brand Strategy & Creative of Delia Associates Presents Packaging: Beyond the Virus
Rich Palatini, Director, Brand Strategy & Creative of Delia Associates, recently presented on the topic of “Packaging: Beyond the Virus” discussing Brand in a webinar and networking event, co-hosted by New Jersey Packaging Executives Club (NJPEC). Here’s a breakdown of Rich’s presentation along with access to the full webinar. Take a look! DOWNLOAD […]
