Quote-of-the-Day: Overcoming Brand Challenges
Brand challenges set the stage for analyzing problems, finding solutions and driving the business forward. Every Branding journey we embark on as a company involves many challenges to evaluate and overcome. Through the power of the Brand Leadership Solution® process, we can work together to overcome your brand challenges and lay the foundation for a […]
The Complete Guide to Brand-Based Marketing for B2B Executives
As a b2b organization, a well-defined, well-organized and consistently deployed brand is your most valuable asset. Without a strong branding foundation, b2b brands run the risk of messaging that is fragmented, misunderstood or watered down by an array of diverse messages and visual expressions. In this e-book, we will break down the concept […]
Delia Associates Wins Five GDUSA American Web Design Awards
Delia Associates was recently honored with five 2020 Graphic Design USA (GDUSA) American Web Design Awards for clients: Becht, Tubeaux, EmpireEMCO, Minalex and Hi-Cone. The following client initiatives were recognized: Becht: UX/UI Design Tubeaux: Microsite Design EmpireEMCO: Website Design Minalex: Email Campaign Hi-Cone: Digital Annual Report Design We’re grateful to be acknowledged by […]
Delia Associates Offers New E-Commerce Solution that Enables Professionals and Consultants to Easily Offer Services Online
New customizable solution enables professional services providers and consultants to capture more value for their time through an easy-to-use, e-commerce platform that allows them to conveniently offer and bill for hourly services. As social distancing continues, many professional services providers and consultants are challenged to support clients during this difficult time, with scheduled meetings […]
Delia Associates Wins Communicator Award of Distinction
In the 26th Annual Communicator Awards competition, Delia Associates was recently honored with a Communicator Award of Distinction in the Integrated Brand Campaign category for EmpireEMCO. Click here to see the award-winning work! This international competition included over 6,000 entries from large and small agencies and a judging panel of over 18 globally […]
Beauty. Beyond the Virus.
Ed Delia, President of Delia Associates, was recently mentioned by Beauty Packaging, predicting there will arise a new corporate mandate which he calls the “Purity Movement,” in which wellness, hygiene, and cleanliness become as fundamental to businesses and brands as the “green movement.” Take a look at the full article here.
Free Download: Beyond the Virus
Future Growth Opportunities for B2B Organizations When there’s turbulence, there’s an opportunity. Amid the coronavirus pandemic, an episode unlike any we have ever seen, we certainly have turbulence. Join branding expert, Ed Delia, as he looks “beyond the virus,” and offers up insights and ideas about what the future may hold for consumer and […]
THE “NEW 8th MANDATE” FOR B2B CORPORATE BRAND LEADERSHIP…In the wake of COVID-19
The onset of the first confirmed coronavirus case added a layer of uncertainty to the B2B brand landscape, which we continue to closely watch as it unfolds. Prior to the onset of COVID-19, we identified seven core mandates that B2B businesses must strive for to achieve a position of market excellence and brand leadership, […]
In the Wake of COVID-19, Is It Now Appropriate To Think About Rebranding?
It may sound strange to talk about rebranding during this health crisis, but the reality is, you just can’t take your eyes off the ball when it comes to where your business is headed next. The coronavirus pandemic has left many B2B companies reeling, with supply chain disruption, cash flow problems, production lines down, […]
What Does Your Online Presence Say About Your B2B Brand?
What does your digital presence say about your business? Just having a website or being active on social media won’t necessarily make customers want to engage with you. Today, it’s simply not enough to just have a website or an online presence. It has to be a great website, one that your customers and […]
