Beauty. Beyond the Virus.
Ed Delia, President of Delia Associates, was recently mentioned by Beauty Packaging, predicting there will arise a new corporate mandate which he calls the “Purity Movement,” in which wellness, hygiene, and cleanliness become as fundamental to businesses and brands as the “green movement.” Take a look at the full article here.
Free Download: Beyond the Virus
Future Growth Opportunities for B2B Organizations When there’s turbulence, there’s an opportunity. Amid the coronavirus pandemic, an episode unlike any we have ever seen, we certainly have turbulence. Join branding expert, Ed Delia, as he looks “beyond the virus,” and offers up insights and ideas about what the future may hold for consumer and […]
THE “NEW 8th MANDATE” FOR B2B CORPORATE BRAND LEADERSHIP…In the wake of COVID-19
The onset of the first confirmed coronavirus case added a layer of uncertainty to the B2B brand landscape, which we continue to closely watch as it unfolds. Prior to the onset of COVID-19, we identified seven core mandates that B2B businesses must strive for to achieve a position of market excellence and brand leadership, […]
In the Wake of COVID-19, Is It Now Appropriate To Think About Rebranding?
It may sound strange to talk about rebranding during this health crisis, but the reality is, you just can’t take your eyes off the ball when it comes to where your business is headed next. The coronavirus pandemic has left many B2B companies reeling, with supply chain disruption, cash flow problems, production lines down, […]
What Does Your Online Presence Say About Your B2B Brand?
What does your digital presence say about your business? Just having a website or being active on social media won’t necessarily make customers want to engage with you. Today, it’s simply not enough to just have a website or an online presence. It has to be a great website, one that your customers and […]
A Time for B2B Companies to Plant Valuable Seeds…
Unfortunately, I’ve been getting a ridiculous number of inbound e-mails, messages, even calls to my cell phone, from sales reps that haven’t woken up to what’s going on around us. They’re calling, messaging and pushing the “hard sell.” If there ever was a time NOT to do that, it’s right now. If you’re […]
Power of Brand Simplicity
For B2B Brands, Less is More. Think Simple. Watch this short clip above for keeping things simple and powerful.
B2B Brands: How To Come Out Stronger When The Turbulence Subsides
In this new era of life amid the coronavirus pandemic, it may seem like the world has come to a screeching halt. Nothing could be farther from the truth. Yes, we need to follow guidelines and restrictions to help curb the spread of the virus, but that need not stop you, our valued clients, […]
What Do I Do With My Marketing Materials When the Trade Show is Canceled?
Sometimes, no matter how much you plan and prepare for some of the most important events of the year, trade shows and conferences can be canceled for various reasons. As of March 2020, we are experiencing large-scale conference cancellation and postponement due to health concerns tied to the COVID-19 pandemic (coronavirus). So, what happens […]
Delia Associates is Open for Business
Delia Associates remains fully functioning, with no interruption of services. As of last week, we had fully implemented an interactive “teleworking” infrastructure that allows us to continue our operations and deliver with the same high level of service, as if everyone was in our physical workplace. We successfully tested our new procedures and are […]
