Vendor or Partner? You Choose.
For B2B executives, choosing the right firm to support their company’s branding and marketing initiatives is critical. Unfortunately, not all firms are created equal, with a range of competencies and pricing structures available. Generally speaking, however, firms often fall into two core categories: Tactical “Vendors” and Strategic “Partners.” Both types of companies can and […]
The Big 4 (Reasons Why B2B Executives Call Us In)
Over the years, I’ve worked with hundreds of B2B clients across many industries. We’ve seen and done it all – from providing complete marketing and rebranding services to smaller projects focused on a particular asset. Given this variety, you might think that the reasons why we get called in would vary just as much. They […]
The Hidden Cost of Waiting
When I was 12 years old, I attended my first school dance. I was a little shy back then. There was a very pretty girl that I wanted to dance with, and it took me all the courage I could gather to approach her and eventually ask her. When I finally psyched myself up to […]
The Psychology of Color and Branding
Have you ever noticed how strongly we associate holidays with specific colors? From Thanksgiving and Christmas to Easter and the Fourth of July, our celebrations are not complete without their signature color schemes. These established colors are reflected in holiday décor, invitations and even food. The same is certainly true for Valentine’s Day. Red […]
Your Top 3 “Pre-Released” Ad Picks for Super Bowl LV
Like everything else, Super Bowl LV will be celebrated a bit differently this year. With fans skipping big parties and public celebrations to stay home, more people are expected to actually watch the game – and of course, the commercials. CBS struggled this year to fill its highly coveted – and expensive – […]
4 Branding Design Trends that will Impact B2B Businesses in 2021
Professional branding encompasses product reliability, features, quality of the products and customer service, and the experiences your customers have with the brand. In 2021, we expect to see b2b brands establish identities, positions and follow the brand design trends we have been tracking. Top 4 branding design trends in 2021: 1.) Vigorous […]
Grow The Power of Your Brand in 2021.
2021 promises to be a time of renewed opportunity. After all the challenges we’ve faced, it’s finally time to push the reset button and start planning for a better and brighter year ahead. No matter what your company’s goals are in the New Year, a powerful brand marketing program is key to helping […]
Happy Holidays from everyone at Delia Associates.
All of us at Delia Associates hope that your Holiday Season is filled peace, love and joy. And that the coming New Year will bring success and prosperity in all you do. Happy Holidays from everyone at Delia Associates. Check out our Holiday Video “Card” below:
What is Transformative Value? And Does Your B2B Brand Deliver It?
I recently shared how this simple B2B Marketing definition can help sales and marketing executives significantly grow sales: B2B Marketing is any action an organization takes to create or extend a buying relationship. Using this definition as a guide, organizations can determine which marketing initiatives best support and align with the highest returns […]
B2B Marketing: How a Simple Definition Drives Growth
What is B2B Marketing? If you ask Google, you will get thousands of results ranging in complexity and scope. And while some of the definitions I’ve seen have merit, they are mostly too far removed from helping sales and marketing executives achieve their number one goal: growth. I have found that this simple […]
