Losing on price? It may not be a pricing problem.
You make a great presentation. Your company is well-positioned to meet the prospect’s needs. The stars “appear” to align. Then, at the 11th hour, they go with the LCP (Low-Cost Provider). I know exactly how you feel in that moment because I have been there: mad, frustrated, misled…take your pick from the negative emotions […]
B2B Marketing Challenges: Solutions to Help Boost Business
B2B Marketing Challenges for 2022 The last two years have been challenging for businesses, to say the least. The numbers are discouraging and the effects long-lasting, according to The World Bank. “Global growth is expected to slow to 4.1% in 2022 and 3.2% in 2023 as more nations start unwinding unprecedented levels of fiscal […]
Excellent Customer Service and How It Relates to B2B Organizations
Excellent Customer Service and how it relates to B2B Organizations. Isn’t that a given? Isn’t that basically table stakes for being a quality B2B organization in North America? Under normal circumstances, I would say, “Absolutely”. But what we have noticed across the COVID pandemic is B2B organizations starting to let customer service slide. Watch […]
Content Marketing for Manufacturers
Make the Leap from Function to Emotional Connection with Content As a B2B content marketing agency, Delia Associates works with a lot of niche or specialty manufacturers. They make parts and components of larger products, or even parts of parts within those products. On the surface, these parts or components do not have […]
Social Media Trends of 2022: How to Drive Success in the Accelerated Age of the ‘Now’ Consumer.
Harder, Better, Faster, Stronger: Consumers continue to rule While the attached is primarily focused on social media trends for consumer brands, there are some useful takeaways applicable to b2b brands as well. You can check it out here. Delia Associates is a Certified B2B HubSpot Implementation Partner, click here to learn more. […]
The Three Big B2B Challenges … and Solutions for 2022
They were years like no others… B2B companies faced their business challenges head-on, finding innovative ways to adapt and conduct business in the “new normal.” With 2020-2021 behind us, we are all anxious to hit the 2022 reset button! There are many reasons to be optimistic that 2022 will return us to a […]
Sleigh rides. Eggnog. And fruitcakes. Yes, it’s that time of year again!
Check out our video filled with happy holiday wishes from all of us at Delia Associates… and a special visitor. Guess who’s under that big white beard! Seasons Greeting and a Happy New Year from your friends at Delia Associates.
Has Growth Leveled Off and You’re Not Sure Why? Time to Assess the Brand.
Each day, I speak with CEOs and VPs of sales and marketing for B2B brands who have concerns or misgivings about how their company is positioned and represented in the marketplace. Despite their efforts to get to the next level, growth has plateaued. They suspect something isn’t quite right from a brand perspective, but […]
7 Steps For Successful Manufacturing Marketing & Budget Planning In 2021
Planning and budgeting for marketing in your manufacturing company may seem like a difficult task, especially if you are approaching March and you still haven’t thought about how to grow this year. The endless cycle of logistics, materials, machinery, shift changes and bottom line analysis often gets in the way of marketing ideas. In […]
With Crisis Comes Change – and Opportunities for B2B Brands to Adapt
When society is faced with a crisis of the magnitude of COVID-19, change is inevitable. Behaviors change. Priorities change. Perceptions change. Day-to-day activities change. In the case of the pandemic, a once-in-a-century public health event, we saw a rapid acceleration of three changes that were well underway – remote working, online shopping, and telehealth. […]
