The ROI from Staying “On Brand.”
You’ve probably heard the expression “staying on brand.” What it means for b2b companies is a strict adherence to the company brand in all formats and across all marketing touchpoints. This goes beyond colors, fonts, logo marks and iconography. This also includes messaging tone, style, and format. Consider this data point from a Forbes […]
Staying on Your Toes as a B2B Organization.
Sir Isaac Newton’s first law of motion “A body in motion stays in motion. A body at rest stays at rest” is a reminder of the importance of staying on our toes as B2B marketers. Too many b2b brands are operating on their heels and not on their toes. In this video, Ed Delia explains […]
How to Attract Top Talent to Your B2B Organization.
Right now, attracting top talent is the number one issue among all our b2b clients. Most of our clients, recognizing the challenge to acquire experienced personnel, are even opting to train from the ground up for many open positions. And even then, attracting quality candidates is still a major challenge. In this video, Ed Delia […]
How to Optimize Your B2B Exit Plan Valuation.
Far too many B2B executives ignore a critical company asset that maximizes value when formulating an exit plan strategy. B2B brand expert, Ed Delia, explains what it is and how you can put it to work for you in this informative video. Call us at 908-534-9044 or contact us below if you would like […]
Marketing + Sales: Are They Aligned or in Silos?
We call it the “Silo Effect.” When marketing initiatives are moving in one direction, and the sales team in another. The two departments – both of which are essential to business development – are not aligned by common objectives. I’ve seen this occur with internal marketing departments as well as outside marketing agencies. I […]
“Mis-Fit” Marketing: Bad for Your Business.
“Mis-fit marketing” happens when marketing initiatives attract the wrong type of prospects, or “misfits.” They are misaligned with your products, services, pricing, business model, or culture. They will never be great customers, and they never should have become customers in the first place. “Mis-fit” prospects chew up time and resources. And once you start […]
Does Vanilla Ice Cream Excite You?
I honestly hope none of these statements sound familiar: “I didn’t know your company did that, too.” “Never heard of you before.” “You all basically do the same thing.” “It comes down to price.” These comments indicate either a lack of brand visibility or distinction. Customers and prospects do not […]
Losing on price? It may not be a pricing problem.
You make a great presentation. Your company is well-positioned to meet the prospect’s needs. The stars “appear” to align. Then, at the 11th hour, they go with the LCP (Low-Cost Provider). I know exactly how you feel in that moment because I have been there: mad, frustrated, misled…take your pick from the negative emotions […]
B2B Marketing Challenges: Solutions to Help Boost Business
B2B Marketing Challenges for 2022 The last two years have been challenging for businesses, to say the least. The numbers are discouraging and the effects long-lasting, according to The World Bank. “Global growth is expected to slow to 4.1% in 2022 and 3.2% in 2023 as more nations start unwinding unprecedented levels of fiscal […]
Excellent Customer Service and How It Relates to B2B Organizations
Excellent Customer Service and how it relates to B2B Organizations. Isn’t that a given? Isn’t that basically table stakes for being a quality B2B organization in North America? Under normal circumstances, I would say, “Absolutely”. But what we have noticed across the COVID pandemic is B2B organizations starting to let customer service slide. Watch […]
