For many B2B sales and marketing executives, maintaining enthusiasm for their role amid a worldwide pandemic is challenging to say the least. Months of working
Jamie Rosen, Director, Art and Design of Delia Associates, presented on the topic of “Packaging: Beyond the Virus” discussing Design in a webinar and networking event,
When the world as we knew it came to an abrupt stop back in March, so did the majority of all business travel and travel-related expenses.
Foundational to all b2b brands is the identity system. While some identity systems are more complex and broader reaching than others, there are 10 core elements
Brand is the entity. Branding is all the ways that the entity expresses itself, across all relevant touchpoints. People often get the concept of brand and
BRAND MESSAGING HIERARCHY Here’s a simple breakdown to understand how content can be arranged, aligned and prioritized with the core brand message and intent.
THE B2B BRAND ARCHITECTURE B2B companies often require a structured brand architecture when the organization consists of multiple components. For example, the corporation will represent
Rich Palatini, Director, Brand Strategy & Creative of Delia Associates, recently presented on the topic of “Packaging: Beyond the Virus” discussing Brand in a webinar and
THE B2B BRAND: WHAT DOES IT CONSIST OF? Most people think “logo” when asked to contemplate the components of a b2b brand, however, it’s more
The Ultimate Guide to Marketing Automation Technology
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