You’re moving forward simultaneously on many initiatives to grow your business. Investing in infrastructure. Acquiring talent. Locking in key contracts. Guiding your teams. Things are in
We call it the “Silo Effect.” When marketing initiatives are moving in one direction, and the sales team in another. The two departments – both of
We all know the significance of branding. Customers make a series of emotional judgements that shape their entire perception of a product or service. Brands must
“Mis-fit marketing” happens when marketing initiatives attract the wrong type of prospects, or “misfits.” They are misaligned with your products, services, pricing, business model, or culture.
I honestly hope none of these statements sound familiar: “I didn’t know your company did that, too.” “Never heard of you before.” “You
You make a great presentation. Your company is well-positioned to meet the prospect’s needs. The stars “appear” to align. Then, at the 11th hour, they go
B2B Marketing Challenges for 2022 The last two years have been challenging for businesses, to say the least. The numbers are discouraging and the effects
Excellent Customer Service and how it relates to B2B Organizations. Isn’t that a given? Isn’t that basically table stakes for being a quality B2B organization in
Make the Leap from Function to Emotional Connection with Content As a B2B content marketing agency, Delia Associates works with a lot of niche or
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