Delia Associates Wins GDUSA Health + Wellness Award
Delia Associates was recently honored with a 2020 Graphic Design USA (GDUSA) Health + Wellness Award in the Website Design category for its client BihlerMED, an innovative provider of surgical illumination products. Ed Delia, President of Delia Associates, on winning the award: “I’m grateful to our talented creative team, and to BihlerMED for being […]
Your Sales Team and Video: A Powerful Combination
Not everyone likes to be on camera, even some people on your sales team. But because of the way we conduct business today, a video has become an incredibly efficient and effective selling tool. Just because they can’t be there, doesn’t mean they can’t “be there.” Here are three tips to help your sales […]
The #1 Reason Why B2B Brands Fail at Marketing
Many B2B clients who come to us for guidance have been involved with marketing their business for years but have little to show for their efforts. These companies recognize the importance of effective brand building to support sales and growth. They often have a marketing person on staff, or even a marketing team. Over […]
A Virtual Event Presented by NJPEC and Delia Associates
PACKAGING: BEYOND THE VIRUS | Virtual Conference Thriving in a post-pandemic b2b business environment Get strategies and insights on how your packaging company can overcome challenges, attract new customers and drive business growth in the “new normal” from the sales, digital marketing and customer acquisition experts at award-winning b2b marketing firm, Delia Associates. […]
How Branding Builds Successful B2Bs
What exactly is branding? Note: If you are running cattle instead of a company, you can stop reading now. Remember how the whole process of branding got started? It was a practical necessity in the Wild West, when cattle ranches would “brand” their cows with unique markings (essentially creating a logo) to communicate […]
Beyond Marketing: The B2B Brand Services Many
When crafted correctly, a strong b2b brand serves all critical stakeholders that support the organization’s success, and in ways that extend far beyond external marketing: FOR OWNERSHIP/INVESTORS: CLARITY through consistent demonstration that you know who you are as an organization, who you serve, and how you do so with absolute distinction and excellence. FOR PERSONNEL: […]
Marketing Expectations vs. Reality
Start with an Objective to Meet – and Exceed – Goals There seems to be some confusion between “marketing” and “sales” for many business-to-business organizations, namely because the dividing line separating these two functions is often blurred. As a result, expectations can far exceed what reality could ever produce, on both the marketing and […]
Free Download: The B2B Digital Selling Toolkit
Today’s Way to Build B2B Sales and Unleash Growth. Many talented sales representatives are frustrated because they can’t do what they do best: get face-to-face and dazzle new prospects. Well, they still can. We’ve developed a guide to the new B2B Digital Selling Toolkit to create emotional engagement and closeness with prospects, even when […]
Sales & Marketing Leadership: Keeping it Simple
The Role of a Sales & Marketing Executive in the B2B Marketplace is Notoriously Complex. Leaders are expected to guide their teams effectively while ensuring their brand is seamlessly represented through marketing that supports sales efforts – ultimately growing the business. Adding to that is an unprecedented global pandemic that has forced many b2bs […]
25 Years with Ed Delia of Delia Associates
This month, we are celebrating 25 years with Ed Delia, President & CEO of Delia Associates. We asked him to take a moment to reflect on this incredible milestone as President & CEO. The interview captures his passionate heart for the company, team and individuals who have had the greatest influence on his career. […]
