Power of Brand Simplicity
For B2B Brands, Less is More. Think Simple. Watch this short clip above for keeping things simple and powerful.
B2B Brands: How To Come Out Stronger When The Turbulence Subsides
In this new era of life amid the coronavirus pandemic, it may seem like the world has come to a screeching halt. Nothing could be farther from the truth. Yes, we need to follow guidelines and restrictions to help curb the spread of the virus, but that need not stop you, our valued clients, […]
What Do I Do With My Marketing Materials When the Trade Show is Canceled?
Sometimes, no matter how much you plan and prepare for some of the most important events of the year, trade shows and conferences can be canceled for various reasons. As of March 2020, we are experiencing large-scale conference cancellation and postponement due to health concerns tied to the COVID-19 pandemic (coronavirus). So, what happens […]
Delia Associates is Open for Business
Delia Associates remains fully functioning, with no interruption of services. As of last week, we had fully implemented an interactive “teleworking” infrastructure that allows us to continue our operations and deliver with the same high level of service, as if everyone was in our physical workplace. We successfully tested our new procedures and are […]
United Together Against COVID-19
My heart goes out to those across our nation and around the world who have directly suffered loss from COVID-19. Having also lost a loved one recently through similar circumstances – underlying conditions compounded by a virus – I truly empathize. Over the last few days, I have felt a gamut of negative emotions […]
The Five-Phase Journey to Sales Success
Delia Associates specializes in b2b brand development & marketing, online design & search marketing and content marketing services. A core element of our proprietary and proven Brand Leadership Solution® is the five-phase Brand In The Hand™ “journey” that each b2b customer travels. Successfully executing on these five dimensions with clients and prospects results […]
What is B2B Branding? Powerful Examples and Tips
B2B Branding is the expression of your company’s personality, service and benefit to the B2B customer. People often get the concept of brand and branding confused. Brand is the entity. Branding is all the ways that the entity expresses itself across all relevant touchpoints. The reason that branding has become increasingly important to […]
Simon’s Heart and Nikomed Team Up to Raise Awareness of Screening to Prevent Sudden Cardiac Death in Kids
A chance encounter led to an ideal partnership. (HATBORO, Pa.—February 2020) Before they met, Darren Sudman and Neil Epstein had no idea their offices were only about 10 miles away from each other in the outskirts of Philadelphia. Eventually they were introduced through mutual friends. Right from the start they knew they had something […]
Delia Associates’ Top “Pre-Released” Picks for 2020 Super Bowl Ads
Whether it’s celebrating the same football team or watching a favorite 30-second spot, the Super Bowl does an excellent job of bringing family and friends together. We also see mega-brands and not-so-mega brands alike responding to the needs of their customers in a heartfelt way. The Delia team voted on this year’s Super Bowl […]
A Big Year for Our Clients
The Delia Associates team is grateful beyond words to our long-time, loyal clients and the ones who joined us in 2019. We couldn’t have done it without you. Click play to watch our highlight reel below. This special tribute to our clients’ award-winning work from the past year is driving our expectations for […]
