Buyer personas play a crucial role in b2b marketing effectiveness and lead generation by providing a deep understanding of the target audience.
Align your marketing efforts with the preferences and behaviors of ideal buyer personas, to optimize your resources and maximize ROI in generating quality sales leads.
Actionable information and critical perspectives on topics like
Rich Palatini
Director of Brand + Creative,
Delia Associates
Rich Palatini, is Delia Associates’ Director, Brand + Creative. As a preeminent strategist, planner, and creative thinker, he’s been instrumental in launching and positioning new brands, re-launching, and re-positioning existing ones, and developing purpose-driven branding initiatives that have driven growth and bottom-line success for b2b, consumer, and retail clients.
Establish the priorities that set you on a path to sustainable growth in only three steps.
Client-centric. Purpose built.
Growth driven.
Award winning.
B2B companies in every economic sector who want sustainable growth.
There’s no time like the
right time. And the right
time is now.
We’re an award-winning brand and marketing firm that’s passionate about growing b2b companies through our proprietary development tool, the Brand Leadership Solution® and a complete range of in-house creative and marketing services.
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