Xtel Communications is a specialist in the field of voice and data communications solutions, implementing smart communication solutions and serving commercial clients in the government, education, and business sectors. The brand had set next-level goals and needed more robust brand and marketing tools to achieve them.
In a highly competitive industry, populated by communications giants with their ubiquitous presence, Xtel needed a way to effectively convey their portfolio of unique advantages made more valuable and cost effective by their size and personal, all-in-one approach to voice and data solutions.
Our proprietary brand positioning process revealed that a more tailored messaging approach for each business sector would both enable Xtel to simplify and strengthen communications with customers. The Brand Leadership Solution® created a brand “voice” that was highly distinctive and centered on the brand line, “Communications to the power of X.”
Other Brand Leadership Solution® components in the full brand makeover were:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
Xtel was able to achieve greater recognition in their universe of prospects within the industries they had designated as targets for growth. Increased leads and engagements were realized based on growth projections.
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