A growing provider of technology solutions, Cimquest offers leading-edge solutions that feature 3-D printers, software tools, training, consultation, and more. However, as the company expanded in terms of both market geography and services, the time had come for the Cimquest brand, and its messaging to represent its unique capabilities and advantages more accurately.
To better reach its key customers a multi-tiered plan was determined to be an effective and efficient way to powerfully connect with prospects. To achieve the projected growth goals Cimquest marketing efforts required an online communications plan, traditional forms of media, and attendance at key industry conferences.
Our Brand Leadership Solution® uncovered a unique “recipe” of brand attributes leading to development of the brand positioning statement: “Let’s Make It Happen.” This call-to-action creates customer partnerships with forceful direction. Brand messaging efforts appeared online, where social media and digital marketing channels made extensive use of Cimquest’s expertise and experience in telling stories of client success. The advertising campaign and trade show promotions featured dynamic graphics, aligned with brand-centric designs.
A full suite of Brand Leadership Solution® services was utilized to achieve the overarching brand objectives, including:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
The advertising campaign and trade show promotions featured visually dynamic graphics, aligned with brand-centric designs, while their messaging offered powerful solutions to client needs resulting in a substantial increase in leads and prospect engagements.
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