OPTIMIZING A LEGAL FIRM’S BRAND EXPRESSION
TO ALIGN WITH ITS BROAD EXPERTISE

THE SITUATION

Ansell Grimm & Aaron PC approached us looking for a new digital outreach to showcase their broad legal expertise, forward-thinking culture, and diverse clientele.

THE ASSESSMENT

Online assets, including their website were not fully performing according to best practices. As a result, online searches and engagements were not being fully realized. Additionally, the brand, as it then existed, did not fully represent the level of expertise and across-the-board experience that existed.

THE SOLUTION

A select group of Brand Leadership Solution® services chosen to achieve specific marketing outcomes, included:

DISCOVER

  • Fact-finding internal review
  • Competitor evaluations

DEFINE

  • Brand attributes, benefits, and advantages
  • Brand value proposition
  • Brand/customer connections

DIFFERENTIATE

  • Competitive brand positioning
  • Content marketing framework
  • Design concepts including:
    • Logos and visual identity refresh
    • Website facings

DEPLOY

  • New graphic identity
  • Website refresh and optimization
  • Organic SEO program

THE RESULTS

Marketing efforts resulted in significant annual site traffic increases and additional year-over-year growth in qualified inbound leads:

 

  • 24% Increase in unique visitors
  • 25% Increase in traffic
  • 45% Increase in conversions

READY TO take your brand to the next level?

LET'S HAVE A CONVERSATION

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Our Work

Client-centric. Purpose built.

Growth driven.
Award winning.

Who We Work With

B2B companies in every economic sector who want sustainable growth.

Let’s Get Growing

There’s no time like the
right time. And the right
time is now.