Hudson Robotics, Inc. is a leader in microplate automation, laboratory robotics, liquid handling, and customized software-driven solutions for life-science research areas such as drug discovery, clinical pharmaceutical development, and genomics needed more industry awareness to generate leads .
While Hudson Robotics was one of the early leaders in the development of robotics technology for life science research, its brand was lacking recognition among prospects and faced increased market pressures. To help resolve these challenges Hudson Robotics chose Delia Associates for brand development and marketing support.
The Brand Leadership Solution® uncovered insights about Hudson Robotics’ innovation and component modularity that resulted in a positioning that spoke to prospects’ need for operational simplicity, performance, and advanced solutions. A bolder, more progressive look was applied to the logo The updated visual identity and color scheme reflected in a full range of traditional and digital marketing materials that included trade advertising, brochures, product sheets, e-newsletters ,and website.
Tools, methodologies, and components of the Brand Leadership Solution® called upon to complete the transformation, included:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
With its marketing assets refreshed and an outreach program in place, Hudson Robotics experienced greater brand awareness, prospect connections, and customer leads.
Delia Associates does not share or sell its email list, and you may unsubscribe at any time.
Client-centric. Purpose built.
Growth driven.
Award winning.
B2B companies in every economic sector who want sustainable growth.
There’s no time like the
right time. And the right
time is now.
We’re an award-winning brand and marketing firm that’s passionate about growing b2b companies through our proprietary development tool, the Brand Leadership Solution® and a complete range of in-house creative and marketing services.
© 1964-2024 Delia Associates. All rights reserved.
