Henschel-Steinau (H-S) is a name widely recognized for their creativity and innovation in retail display solutions. A recent expansion of services and capabilities set the stage for the company to achieve its next level of success. With this reset in direction and purpose came the need to have its brand reflect these changes in a new way that would ignite and excite the people of H-S and its customers.
With this reset in direction and purpose came the need to have its brand reflect these changes in a new way that would ignite and excite the people of H-S and its customers.
A full program of the Brand Leadership Solution® was recommended to achieve the H-S goals and objectives.
Using our proprietary Brand Leadership Solution®, interactive discovery sessions identified and defined H-S core values, followed by an end-to-end brand evaluation. The key insight that emerged from this comprehensive process was summed up in one word: PASSION. With this insight in mind, we developed a highly memorable way for clients to connect with the re-energized H-S brand by crafting the line: Your challenge. Our passion.
Among the components and services of the Brand Leadership Solution® utilized in the program were:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
Delia Associates developed both internal and external creative re-launch assets. “Core values” displays were designed for Henschel-Steinau facilities to affirm its vision and purpose with employees. A new website was designed, delivering the new brand image and messaging. Finally, digital and sales materials were developed to support the sales team communicating the H-S message.
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