Stewart EFI is one of the largest international suppliers of precision progressive die, deep drawn and slide-formed metal stampings, and automated assembly operations. Thanks to a focus on quality and innovative solutions, their growing client roster had created a high demand for finding job candidates to fill positions in their rapidly expanding company.
A multi-tiered communications plan utilizing well-architected messaging was called for. Additionally, rapid deployment of the marketing effort was required to bolster their workforce and further propel their growth trajectory.
Updated communications and marketing tools were needed also needed to support the sales force in their efforts.
Central to the communications effort was its key brand message: “It’s more than a job. It’s a career.” Traditional job descriptions were re-crafted to paint a highly engaging picture of the financial and long-term opportunities. In addition to the multi-media asset deployment an outreach to educational institutions was conducted that targeted both career counselors and students.
On a parallel track, a group of sales support materials were created to highlight the unique capabilities, expertise, and experience of the brand.
The comprehensive recruitment campaign and sales support utilized various components of the Brand Leadership Solution® that included:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
This “all-hands-on-deck” approach has provided Stewart EFI with greatly expanded reach and more direct connections to a universe of potential job candidates.
Sales efforts have been given a more effective way to communicate the company’s unique approach to custom solutions through the application of technology innovation.
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