A supplier of disposable EKG, cardiology, and surgical products to the healthcare industry, Nikomed was preparing to launch a range of revolutionary and environmentally sustainable products. They needed a strategy to amplify their brand, showcase their latest innovations, and grow their distribution network.
A strong and growing network of distributors was vital to the launch of products, so a marketing campaign was developed around the Florida International Medical Expo (FIME), the nation’s largest exhibition of healthcare product manufacturers and service providers.
This involved several distinct opportunities for Nikomed to elevate brand identity and awareness ahead of the trade show, both within the healthcare industry and the community at large.
Approximately one month before the show, a series of well-timed press announcements introduced BioWire, the world’s first non-metal recyclable EKG lead wire system – a unique solution for healthcare providers committed to environmental sustainability.
End-to-end trade show support also included a variety of marketing components from the Brand Leadership Solution® that supported the presence and activities of Nikomed at the event.
Even before FIME opened its doors, Nikomed was already generating buzz for its new products and community connections.
Nikomed’s innovations were featured by a number of industry organizations and healthcare journals.
Reach for the media campaign surpassed 100 million viewers. Throughout the three-day show, Nikomed’s booth had high traffic resulting in leads for new distributors and key end-user prospects.
Delia Associates does not share or sell its email list, and you may unsubscribe at any time.
Client-centric. Purpose built.
Growth driven.
Award winning.
B2B companies in every economic sector who want sustainable growth.
There’s no time like the
right time. And the right
time is now.
We’re an award-winning brand and marketing firm that’s passionate about growing b2b companies through our proprietary development tool, the Brand Leadership Solution® and a complete range of in-house creative and marketing services.
© 1964-2024 Delia Associates. All rights reserved.
