While the company had grown over the last several years, Kenya-based Silafrica was still somewhat of an unknown player among the global packaging industry, as well as with many global consumer packaged brands. Its next growth goal was to attract and engage new prospects on a regional level and beyond.
A new brand identity was needed to position the brand as a plastic packaging company fully capable of supporting top global brands. This included a new message, “We Make Packaging Roar,” a tribute to the region, the legacy brand mark, and the company’s commitment to elevate the brand experience through packaging for consumers throughout Africa.
The full range of the Brand Leadership Solution® services, tools, and methodologies:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
With a fresh modern identity, awareness increasing, and compelling story to tell its universe of prospects, continued growth, and increased sales for Silafrica are forecast.
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