As Omega Shielding transitioned to its second generation of leadership, management recognized that the company was missing sales and growth opportunities due to lack of awareness and brand recognition. Superior products and services were not being represented in a way that would impact prospects.
The goal was to recognize and elevate the true reasons why customers place their trust in Omega Shielding. They are not the industry’s low-cost provider. Rather, they tend to command a higher price in the marketplace, and for many good reasons, including, materials, reliability, and superior performance. The company needed to stand out and engage the marketplace with impact, emotion, and relevance.
The build a brand truly representative the authentic Omega Shielding our Brand Leadership Solution® capabilities was called upon to achieve the transformation, including:
DISCOVER
DEFINE
DIFFERENTIATE
DEPLOY
With its new brand foundation and marketing assets in place, Omega Shielding is poised for dramatic expansion as the company eyes strategic growth opportunities, both domestically and abroad.
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