A BRAND ELEVATION FOR A B2B SPECIALTY MANUFACTURER

THE SITUATION

As Omega Shielding transitioned to its second generation of leadership, management recognized that the company was missing sales and growth opportunities due to lack of awareness and brand recognition. Superior products and services were not being represented in a way that would impact prospects.

THE ASSESSMENT

The goal was to recognize and elevate the true reasons why customers place their trust in Omega Shielding. They are not the industry’s low-cost provider. Rather, they tend to command a higher price in the marketplace, and for many good reasons, including, materials, reliability, and superior performance. The company needed to stand out and engage the marketplace with impact, emotion, and relevance.

THE SOLUTION

The build a brand truly representative the authentic Omega Shielding our Brand Leadership Solution® capabilities was called upon to achieve the transformation, including:

DISCOVER

  • Internal fact-finding and review
  • Competitor analysis
  • Ideal buyer profiles and analysis
  • Brand assets, distinctions, and advantages

DEFINE

  • Company core values
  • Brand personality profile
  • Brand attributes and promise
  • Brand value proposition
  • Key growth opportunities

DIFFERENTIATE

  • Logo development
  • Refreshed brand positioning and visual identity
  • Customer-centric messaging architecture
  • A fresh content marketing framework
  • Product brochures and spec sheets
  • Website facings

DEPLOY

  • New brand assets
  • Execute marketing schedule

THE RESULTS

With its new brand foundation and marketing assets in place, Omega Shielding is poised  for dramatic expansion as the company eyes strategic growth opportunities, both domestically and abroad.

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Our Work

Client-centric. Purpose built.

Growth driven.
Award winning.

Who We Work With

B2B companies in every economic sector who want sustainable growth.

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