As a start-up, industrial equipment rental and services company, PER was a virtual unknown to its key customer audiences.
Awareness was job #1 for attracting leads and right-fit prospects. Included in the company’s objectives was a visual and messaging structure that would authentically represent the brand.
A select group of Brand Leadership Solution® tools and capabilities were chosen and applied to solve PER’s targeted objectives, including:
With its new market presence, PER has made significant inroads with target audiences. The communications program is forecast to generate considerable interest and inquiries.
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