What is the Customer Value Journey?
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The Customer Value Journey Explained. If marketing is the actions taken to create or further a customer relationship, the Customer Value Journey is “how” that is done. While there are many visuals and expressions as to what this looks like, ours is a simpler version, derived from elements of digital marketer with elements of […]
Matt Taylor, Managing Director of Delia Associates Presents Packaging: Beyond the Virus
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Matt Taylor, Managing Director of Delia Associates, presented on the topic of “Packaging: Beyond the Virus” discussing Engagement in a webinar and networking event, co-hosted by New Jersey Packaging Executives Club (NJPEC). Here’s a breakdown of Matt’s presentation along with access to the full webinar. Take a look! DOWNLOAD THE PRESENTATION PDF HERE […]
What is B2B Marketing?
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B2B Marketing Explained. Marketing is the actions a company takes to establish or extend a customer relationship. It may seem like a silly question, however, there are as many disparate definitions for marketing as there are for brand. Again, here’s mine and I’m going for simple: Marketing is the actions a company takes […]
What is a Brand Standards Guide?
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As brands get bigger and expand their geographic footprint, managing all branding touchpoints increases in complexity and opens the door to variations of interpretation. This creates the need for a Brand Standards Guide, essentially the standard operating procedures for using and representing the brand consistently in all forms of communication and across all touchpoints. […]