Rich Palatini, Director, Brand Strategy & Creative of Delia Associates Presents Packaging: Beyond the Virus
Rich Palatini, Director, Brand Strategy & Creative of Delia Associates, recently presented on the topic of “Packaging: Beyond the Virus” discussing Brand in a webinar and networking event, co-hosted by New Jersey Packaging Executives Club (NJPEC). Here’s a breakdown of Rich’s presentation along with access to the full webinar. Take a look! DOWNLOAD […]
The B2B Brand Components
THE B2B BRAND: WHAT DOES IT CONSIST OF? Most people think “logo” when asked to contemplate the components of a b2b brand, however, it’s more than that. All of the elements that create emotional meaning and distinction work together to define and position the b2b brand entity, whether it’s a product, service, organization, technology […]
