What is a B2B Brand?
I’ve seen so many answers to that question: A B2B BRAND IS UNIQUE X3 Here’s my definition in the simplest terms: A unique entity with a unique offering for a unique audience. APPLYING UNIQUE X3 In application, you must always be asking these questions; especially when the introduction of […]
The Top 10 Reasons Why B2Bs Evaluate (Or Re-Evaluate) Their Brands
No Emotion: Marketing messaging is not connecting with audiences on an emotional level. Change: Shifts in offerings, or expansion in resources or size, require a rethinking of brand image. Commoditization: Organization is routinely competing on price alone to win businesses. Competition: Intense competition has elevated the need to differentiate. New leadership: New leadership with a […]
