DELIA TO ADDRESS REMODELING INDUSTRY

WHITEHOUSE, NJ - Ed Delia, president of Delia Associates of Whitehouse, New Jersey, has been invited to address the May meeting of the Central New Jersey Chapter of the National Association of the Remodeling Industry (NARI). The subject of the presentation is "Developing a Distinctive Brand Presence to Achieve Business Growth."

NARI is an organization whose purpose is to "establish and maintain a firm commitment to developing and sustaining programs that expand and unite the remodeling industry; to ensure the industry's growth and security; and encourage ethical conduct, sound business practices, and professionalism."

"It's an honor to have been asked to speak to a regional group of professionals," stated Delia. "NARI is a unique group, bringing together contractors, design-build firms, manufacturers, and suppliers, all of whom are knowledgeable in their own fields, but can benefit from an understanding of the theory of brand development. At a time when interest rates are low, the remodeling industry is doing very well. But there will be a day when the market slows. Then, it will be even more important to know how to present a company to targeted markets in a memorable fashion."

Delia Associates, has redefined the approach to business name recognition for small and mid-sized companies trading in all types of market areas. The 41 year old agency has developed and initiated an organized system of brand development that serves to define the values that are found at the heart of a company.

"Too many companies assume that their "brand' has simply evolved as a result of who they are and what they do," stated Delia. "In reality, a well defined brand that becomes an integral part of a company's public communication mindset will help to make a business as generic in the minds to their target market as Kleenex and Band-Aids are to the general public."

"The message for the members of NARI is that although they are in a word-of-mouth business, they nevertheless have to distinguish themselves from the competition. You don't make a big ticket buying decision every day. These people have to be remembered when the need arises," concluded Delia.