DELIA ASSOCIATES PACKAGES NEW E-MARKETING
TECHNOLOGY FOR EASY USE
WHITEHOUSE, NJ - Delia Associates has a history of turning innovative new technology into an easy-to-use marketing tool, which certainly is the case with the company's latest product introduction. Called Live Read Now™, it enables users to deliver a live, pre-recorded audio of news releases, newsletters, sales letters and segments of presentations. The technology can enhance the scripted audio with supportive visuals, smooth transitions and appropriate background music to deliver a rich media experience in 3-5 minute segments.
Delia Associates president, Ed Delia, explains, "The vast majority of Internet users now have a high speed connection, so they can watch streaming media at faster download rates. That makes live communication, on a regular basis, a practical reality."
Since first introducing Live Read Now capability for its own online newsletter, Delia Associates has had numerous requests to use the technology for marketing, special announcements, training videos, and even to develop a live family album.
Delia believes that those marketers quick to adopt new ways of communicating with customers will earn a decisive advantage over slower moving competitors. In addition to new forms of e-marketing, Delia Associates' integrated services include brand development, account management, advertising, public relations and direct marketing.
Delia Associates provides a full suite of services, all designed to accomplish the two objectives critical to sales & marketing executives: keeping active customers engaged and coming back; and filling the pipeline with new prospects. "Most sales & marketing executives aren't afraid to try innovative ways of meeting their objectives," Delia explains. "In fact, the business-to-business marketing community is posed for significant growth in online media usage."
In point of fact, delivery technology has been way ahead of the public's ability to access live media. But every day recipient capabilities are catching up.
However, when it comes to utilizing Live Read Now, Delia cautions that to put a live message out there just because you can, is not justification alone to do so. "Your brand identity better be well defined first. Otherwise, you're basically functioning as a 'me, too' company and may even confuse your customer. Before you decide how you want to deliver your message, you need to figure out what that message is."
In addition to immediacy and impact, there are a host of other benefits to Live Read Now. Unlike a direct mailer, Live Read Now messages can be used beyond the initial use. They can be sent to customers and prospects as part of a direct marketing effort. They can play from a kiosk at a trade show, and they can be sent and resent to new prospects. They also can be uploaded on online video portals such as Google TV and You Tube, or burned to a CD and sent out as an impressive hardcopy mailing. "It's truly a versatile means of delivering a powerful message," says Delia.
All services required to develop Live Read Now are available from Delia Associates in house --from scripting, to visuals, to recording the voice over, to background music, in addition to distribution. Delia explains, "We have all the means in place to deliver the finished product fast and cost-effectively. For customers outside our region, we can also take recordings over the phone and then clean up the audio for the final presentation. It's truly an impressive package, especially for customers with rapidly expanding customer bases that risk losing market share because they can't afford to maintain an adequate level of customer contact."
Looking to the future, Delia adds "We are now working on a method of actually personalizing the message to specific recipients. The live read sent to Joe Smith would begin, ‘Hi Joe, I just wanted to share this information with you about . . . .' If that doesn't get a recipient's attention, I don't know what will."
BACKGROUNDER
A full service advertising and marketing firm, Delia Associates is a second generation family owned and operated business. The firm focuses on strategic marketing and brand development, employing a proprietary brand development system that takes clients through a detailed process resulting in the creation of a unique brand identity.
Delia Associates has directly contributed to the success and growth of a wide variety of clients, from large international corporations to local businesses. The agency has fostered client growth and expanded sales opportunities through the development and implementation of highly successful branding campaigns. It is known for its creativity and ingenuity, receiving numerous professional awards and industry commendations. Ed Delia frequently speaks to business owners and organizations on the topics of branding, competitive difference, and technology-driven marketing.
