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A pre-trade show strategy ncluded the preparation of press releases, mailings, e-blasts, a web site and "see-us-at" banners. The design and production of visual displays, show literature, traffic builders, and show floor giveaways were developed for the trade show itself. Post-show development included stationery design, follow-up direct mail, e-mails, and determining a strategy for making the most of new sales opportunities. |










